NEW YORK, Sept. 5, 2018 /Intrigueww/ -- Today, Saks OFF 5TH announces the launch of The Next Generation, a collection of five new fashion brands designed in New York City and developed with a fresh aesthetic and fashion-conscious consumer in mind. The collection of The Next Generation brands provide a new look with stylish clothing, footwear and accessories at an attainable price point.


"Saks OFF 5TH is a world-class destination for style and on-trend products at a great value. Based on our customer's feedback, we identified an opportunity to add to our portfolio of brands, and increase our assortment of the latest fashions," said Tom Ott, Chief Merchant, Saks OFF 5TH. "With the launch of The Next Generation brands and the vast assortment available, we're able to offer our customers a differentiated range of quality fashion and styles at competitive pricing."

Developed in the Saks OFF 5TH downtown design studio, The Next Generation collections take inspiration from the trends of the season while incorporating distinct details and fabrications with a unique sense of style. Each brand reaches a different customer and offers a curated selection of clothing, footwear and accessories that suits their preferences and lifestyle needs. The new brands include:

"When developing the collections, we wanted pieces to maintain classic wearability while ensuring they felt current, and for several of the brands, trend-forward. It was important to combine stylish designs with quality fabrics and flattering fits while maintaining attainable pricing. We are confident that we delivered for our customers with the The Next Generation lines," said Irene Newman, Head of Design, Hudson's Bay Company, the parent of Saks OFF 5TH.

New deliveries will bring in fresh styles on a monthly basis. In addition, the collections will highlight key categories such as cashmere, cold weather accessories, and suiting with new styles and colorways debuting throughout the Fall/Winter season.

The brands officially launch today online at and in stores across North America. To view the Fall collections and to shop, please visit: