Nearly 3 Million Swarovski Crystals Hit The Runway During New York Fashion Week:

NEW YORK, Feb. 15, 2017 Intrigueww/ -- Swarovski Collective designers Creatures of the Wind, Tome and Rosie Assoulin showcased stunning Fall/Winter 2017 collections featuring over one million Swarovski crystals this New York Fashion Week. In the second season of collaboration for the 2017 collections, the Swarovski Collective designers received financial support as well as the opportunity to experiment with Swarovski's extraordinary crystal range.

Creatures of the Wind's Fall/Winter 2017 collection was inspired by 1950s couture and injected their signature psychedelic twist, integrating Swarovski crystal motifs in graphic, modern ways. The duo used sew-on stones to create trompe l'oeil jewelry on tulle tops and graphic crystallized motifs on dresses, while Crystal Mesh and Crystal Fine Mesh were cut and applied as jewelry references on several looks, bringing modern glamour to traditional silhouettes. The collection also includes Swarovski crystal-embellished gloves.

Inspired by the Guerilla Girls, a secret community of female artists fighting the patriarchal art world, TOME's new collection flew the feminist flag. The central motif, deployed across feminine-cut dresses, is a bright yellow banana created from custom crystal hotfix transfers and referenced the controversial 'banana skirt' worn by French jazz-age entertainer Josephine Baker. TOME also embellished draped dresses and wide-leg trousers paired with tie-waist tops in pinks and blues with custom hotfix crystal trims featuring geometric-shaped stones.

TOME also worked with statement jewelry brand CLOSER BY WWAKE to create various styles of Swarovski crystal earrings seen throughout the show.

Rosie Assoulin brought opulence to her voluminous silhouettes this season with crystallized prints inspired by damask wallpaper and jacquard references. With bespoke damask heat-transfer crystal prints applied to flowing silk dresses, tops and wide-legged trousers, she played with scale and color, contrasting sumptuous hues of fern green, Siam red, opal blue and amethyst. Swarovski crystal beads were also used to embroider sweaters in the collection.

Collaborative product support was provided to ADEAM, Brandon Maxwell, Brock Collection, Cinq à Sept, Gabriela Hearst, Jason Wu, Jeremy Scott, Sachin & Babi, Sally La Pointe and Sandy Liang.

Founded in 1999 following Nadja Swarovski's collaboration with Alexander McQueen and Isabella Blow, the Swarovski Collective encourages emerging and established designers to explore the creative boundaries of crystal use and craftsmanship.  The latest edition of the Swarovski Collective program spans New York, London, Paris and Milan fashion weeks, offering the designers year-long financial and crystal product support, plus the chance to win the annual Swarovski Collective Prize.


Creatures of the Wind: Runway Show on Saturday, February 11 Skylight Clarkson Sq. 
"Fall 2017 is very much informed by 1950s couture, as well as the aesthetics of psychedelic rock culture of the 1970s. With this in mind, the approach with Swarovski was to find the intersection of strength and elegance. This time we took a very different approach to past seasons: we normally approach the development in an abstract, less direct manner; this season, the ideas for the Swarovski looks directly inform the silhouette and are related in a very direct way to the inspiration." – Shane Gabier and Christopher Peters of Creatures of the Wind

Tome: Runway Show on Sunday, February 12 at Skylight Clarkson Sq.
"This season we sought out some interesting new shapes of Swarovski crystals – triangles and squares in classic colors – and designed some very Twenties-inspired border designs. Our favorite piece, though, has to be our Guerilla Girls-inspired (faux) fur coats with Swarovski bananas! Also, for the first time this season, we made earrings incorporating Swarovski crystals. A total first for TOME that we are super-excited about!" – Ryan Lobo and Ramon Martin of Tome

Rosie Assoulin: Presentation on Monday, February 13 at Skylight Clarkson Sq.
"Creating such elaborate patterns that needed to be hand-pieced together was a huge step for our team. Also, playing with patchworks of colors together was an evolution from our Swarovski crystal rugby dress last season." – Rosie Assoulin